BENEFITS

VSI's services can provide benefits to many areas of your company. Click on the links below to find out what VSI can mean to your:

Brand Team | Marketing Services | Sales Team | Market Research | Finance

"Even though coupon promotion budgets can run into the hundreds of millions of dollars, what’s been lacking for our clients’ finance teams has been a comprehensive, multi-functional reporting tool. We’ve built a powerful array of reporting modalities into our Opti-Value and Opti-List systems in response to this need."

Bill Beyea, Senior Promotions Analyst

 

Finance Teams

With a variety of departments involved in the couponing process, it’s critical for the finance team to have two-way communication with these teams. Finance needs clean data on objectives and results for appropriate analysis, planning and budgeting.

In addition to providing direct savings on coupon promotions, Opti-Value and Opti-List have built-in capabilities for closing the coupon-reporting gap. The reports facilitate clear budget communications. They allow you to analyze coupon effectiveness, plan budgets by market and by objective, measure coupon promotion investments by objective – all of which contribute to greater ROI.