BENEFITS

VSI's services can provide benefits to many areas of your company. Click on the links below to find out what VSI can mean to your:

Brand Team | Marketing Services | Sales Team | Market Research | Finance

"A frequent objective of our clients’ coupon promotions is coverage of specific retailers. We know the right papers to take to cover Winn-Dixie – or any other retailer. And, we’ve also addressed retailer support by integrating specialized sales reporting into our systems."

Jeff Foster, Senior Promotions Analyst

 

Sales Teams

The best-planned coupon promotion can fall short if it doesn’t follow right through to the retailer. Opti-List and Opti-Value add value to retailer relationships in a variety of ways.

VSI‘s sell sheets offer a concise one-page review of all newspapers and values, subtotaled by market – and an effective tool for communicating to your retailer accounts. These and other consolidated reports help advise key accounts of marketing drives in time for adequate stocking and for avoiding ‘Out of Stocks’ -- costly to both retailers and manufacturers.

VSI’s comprehensive understanding of market, newspaper and retailer variables including coupon sensitivity and double coupon issues is key to both minimizing your cost and maximizing your retailers’ merchandising efforts. New reports let you compare coupon redemptions within a market, across retailers. This type of sophisticated analysis helps you demonstrate the importance of your couponing program to key retailers. VSI is there to help you move product.