BENEFITS

VSI's services can provide benefits to many areas of your company. Click on the links below to find out what VSI can mean to your:

Brand Team | Marketing Services | Sales Team | Market Research | Finance

"When it comes time to implement coupon promotions, marketing services teams are on the front lines. We’ve developed our services to give them total support and better execution throughout the process –– from value setting, to list building, through last minute changes, to delivering lists to their publishers, to managing post-event analysis and lessons learned. "

Susan Jones, General Manager

 

Marketing Services Teams

Marketing and promotions teams have a complex job to do. Opti-Value and Opti-List offer you superior tools and VSI expert support for executing each step of the couponing process, as well as for communicating to brand managers, sales, market research, and finance teams, publishers and other outside vendors. Working with VSI offers you total flexibility. The coupon experts listen carefully to your requirements and customize your data outputs to meet your brand’s unique needs. And, you can "What if?" as often as you like. Starting with your initial criteria, VSI’s coupon experts can set up various combinations of market lists and values for you to compare. Refine them by indexes, redemption, readership profiles and coverage.

Event summary reports show you the details of costs and anticipated redemptions for you to share with finance. There are also sell sheets and other reporting tools for the sales team to help give them a competitive advantage with retailers. Scanner market summaries contribute to market research post-event analysis. After 10 years of working with hundreds of brands, VSI understands how to handle your last minute changes and helps with your master budget planning. You can approach this important and challenging part of your job with far greater efficiency and fewer hassles.

Taking advantage of these opportunities can require turning on a dime, while squeezing the greatest value from the marketing dollar. VSI Targeting can help you succeed at both.

VSI’s experts constantly have their ears to the ground in the world of couponing to give you the latest market intelligence. They unlock the value of your existing data, including coupon redemption history, and build you an ongoing database of critical results for future analysis and planning. Best of all – VSI Targeting saves you time and gives you maximum flexibility.