On-Target Value Advice

Receive on-target value advice that only VSI can provide. Data for each targeted market in a coupon promotion that is sliced, diced and boiled down to the most efficient and effective value recommendations. (Read More)

Target Your Brands

Mega events (such as Corporate, Scale or Multi-Brand Events) are a great way for large companies to promote their brands to retailers as well as consumers.

Our Opti-Mega service makes these complex promotions manageable, cost effective and efficient. (Read More)

Other Services

Point of Sale Data Analysis

Receive organized files, screened for duplicate and missing data. We ensure that apple to apple comparisons are being made, and we can create a high level “story” of the promotion. (Read More)

ROI for Your Coupon Promotions

We can use the point of sale results to evaluate ROI for the coupons, and provide comparison data for other in-store methods. (Read More)

Past Coupon Performance

We can help you to evaluate past coupon performance, decide how the company measures promotion event success and provide insight into the different CP strategies available. (Read More)

Target Your Consumers

Get your coupons into the hands of the right consumers based on your objectives for the brand. Not all newspapers are necessarily equal to a specific task.

Do you want to move product? Improve weaker markets? Be where the competition is? Whatever your goal, Opti-List builds and delivers lists customized for your brand. (Read More)