"Mega events are a great way for large companies to promote their brands to retailers as well as consumers. But the complexities of balancing each brand's needs can get out of hand quickly. Our Opti-Mega service allows us to fine-tune each brand's list and shave tens of thousands of dollars off production charges."

Sara Owens - VP Promotion Strategy

If your company, like many others, is trending toward coupon Mega Events (maybe you know them as Corporate, Scale or Multi-Brand Events) VSI’s newest service - Opti-Mega™ - makes these complex promotions manageable, cost effective and efficient.

Running inserts that include many brands across the enterprise has the potential to save time and money, while getting smaller brands the visibility at retail that they might not be able to achieve on their own. But anyone who has organized a couponing promotion that includes up to a dozen brands knows what a formidable task it can be. By the time you know it, you could require up to a hundred versions of creative to help individual brand managers meet their brands’ objectives.

Opti-Mega is the answer to keeping Mega Event costs from spiraling out of control, while keeping them as fair as possible to all included brands – large and small. The new VSI service is based on the latest version of its proprietary FSI Expert™ software application. VSI’s coupon experts use FSI Expert to build a list that will cover the most important papers for each brand, while keeping the number of creative versions within a reasonable limit.

You’ll love the many useful reports and options available with Opti-Mega too. For example, right up to deadline we can easily change values for any brand, tweak paper selections, and then get the data for each creative version directly to your publisher - in a clear and easy to read format. Need to add an additional brand at the last minute? No problem!

Coupled with VSI’s Opti-Value™ service - to determine the right values by market - your Mega Events will yield mega results!