"Setting the correct coupon values in each and every market is the key to getting the most impact from an FSI drop. Yet, more often than not, we find companies using only partial evaluation of the many market variables that should factor into value setting. That’s why we developed Opti-Value – to bring a new level of market-specific analysis to the couponing process."

-Phil Von Stade, Founder, Retired

Have you ever looked at all data for each targeted market in a coupon promotion? Most marketers say, "No. It’s just not feasible." Even if you gather all available data, no one has the time it would take to evaluate it. Local demographics. BDI/CDI. Penetration. Distribution. Seasonality. Historical redemption. Double-coupon issues. Retailer relationships. Ad and coupon creative. Coupon sensitivity. Promoted price. Base price. Competitive set.

But just imagine what a difference it would make to have it all. And, particularly, if you received the data sliced, diced and boiled down to the most efficient and effective value recommendations.

VSI Targeting’s Opti-Value assessment brings together the firm’s couponing expertise, its objectivity and its unique and specialized software systems -- developed just for this purpose. VSI loads your data into its market data program.

VSI experts then integrate and analyze all of this pertinent information by market. You quickly receive on-target value advice based on insights that only VSI can provide. These become the basis of optimized list building, consumer response and future learning.