OTHER SERVICES
VSI Targeting is a consulting firm focused on helping our clients effectively promote their products utilizing coupons. While our core services are structured to provide comprehensive support for FSI promotions, we also offer a range of other customized solutions. Most often, these engagements are customized to the needs of the clients and rely heavily on both our ability to handle large quantities of data quickly and efficiently and our overall industry knowledge.
Recent examples include:
- A large direct mail distribution company was looking to prove the effectiveness of a QSR coupon campaign run. Unfortunately the pre and post point of sale data came in from franchises in a flurry of over 80 workbooks in different formats. They looked to VSI Targeting to create actionable data from the chaos. VSI organized the files, screened for duplicate and missing data, worked with the client to fill in gaps, ensured apple to apple comparisons were being made, and compiled a high level “story” of the promotion.
- A deli equipment vendor ran an in-store test of coupons printed along with the deli meat sticker. The coupons were good on complimentary products. VSI Targeting helped the company evaluate the point of sale results to evaluate ROI for the coupons, and provided comparison data for other in-store methods.
- A national alcohol beverage company was evaluating their overall consumer promotions plan for the upcoming year. Coupons currently play a small role. VSI Targeting provided expertise for a two-day working session to evaluate past coupon performance, how the company measures promotion event success and to provide insight into the different CP strategies available.
To learn about these services and more, simply contact VSI at 336-631-2660 or send us an email by clicking here.
Learn more about the many services VSI Targeting provides with an all-new case study.
